WordPress

Important Points To Consider When Choosing A WordPress Theme For Your Website

wordpress_logo4In WordPress, the overall look of your website is determined by the type of theme you select. However, with thousands of paid and free options available, it is easy to feel confused and overwhelmed by the whole process, especially if you are a beginner. So, how do you find the best WordPress theme for your website? Here are 6 key points to consider.

Simplicity

Numerous WordPress themes comes with a lot of flashy animations, colors and complex layouts that can be very tempting. However, before you give into the temptation, remember that the sole purpose of your web design is to help you achieve your goal and help your target market find what they are looking for.

Therefore, if your goal is to expand your business by attracting new customers, you should not choose an overly complicated theme that makes it difficult for users to find their way around. It’s therefore much better to go with themes that look good but don’t compromise on the simplicity or usability of your site.

Mobile Responsiveness

Though majority of WordPress themes are responsive by default, there are others that are not mobile friendly yet. So, ensure whatever you finally select for your site is mobile friendly and responsive. Why? Because Google prefers mobile friendly sites and ranks them higher in their mobile search results. In addition, a considerable number of web traffic comes from smartphones and other mobile devices. Therefore, if you choose a mobile friendly theme, your mobile traffic is also likely to increase.

So, how do you know if your theme is responsive or not? Simple. Just resize your browser screen and check if the theme’s layout adjusts itself to the new screen width. If it does, then it is mobile responsive.

SEO Friendliness

The theme you select plays a key role in your website’s SEO friendliness. You can have a good looking theme, but can still generate poorly-coded HTML that negatively affects the performance of your site on search engines. As a beginner, you may find it difficult to analyze the source code of your theme unaided. Luckily, most premium theme developers nowadays will tell you if their pages are SEO optimized or not.

Supported Plugins

Many people love WordPress because of its high level of customization and flexibility. This is due to the plenty of plugins that enable you to tailor your site just the way you like it. So, ensure that the theme you choose supports al the popular plugins. If you’re unsure of anything, always ask the developer for clarification before making your final decision.

Customer Support

You also need to make sure that your theme comes with guaranteed customer support to help you with any questions or concerns you may have. Most premium themes provide comprehensive documentation and one year of email-based support. Free themes, on the other hand, do not have guaranteed customer support. This means you’re completely on your own if you encounter any problems.

Browser Compatibility

Since different people use different browsers, it is equally important to choose a theme that is compatible with most browsers like Firefox, Google Chrome, Safari and Internet Explorer. Most developers usually mention this on their websites. However, if they don’t, you can run basic tests yourself to check the compatibility of the theme to various browsers. Be sure to also test the browsers on mobile devices.

With the above considerations in mind, finding the best WordPress theme for your site should be much easier.