Building a website isn’t as easy as some people think. In today’s world where there are prebuilt themes and drag-and-drop editors being heavily marketed, many people are under the assumption that web design is a simple matter. They’re right, but they’re also wrong.
Sure, just about anyone can use the available tools to make a website. They can add menu items, upload a logo, throw in a few pictures and text, but that does not mean what they create will get results.
If you’re making a website for business, then you may want to look a bit deeper than that artists inside you wants to allow. Creative expression is a very good thing. Just make sure it doesn’t keep you from achieving your goals. Before you start putting up that site, here are three questions you should ask yourself:
What is the Purpose of This Website?
A high bounce rate can be a depressing thing when you’ve put hours upon hours of work in setting up your digital storefront. Whether you’re selling products, services, or are just out to get some advertising revenue, the website you make must serve its purpose in order for success to result.
Don’t make the mistake of thinking that this is a simple consideration – it’s not. Many web designers and business owners take this question for granted and end up missing out on profits. Your website should be built upon the foundation of its purpose. It must be designed to get the job done in the most efficient and effective way.
For example, if you’re building an ecommerce business website, it might not make much sense to invest more into blog features than the functionality of the shopping cart.
Who is the Best Audience?
Knowing your target audience well isn’t something that should come once the marketing begins. Work to give your website visitors the type of engaging experience that compels them into a deeper relationship with your business – the only way to do that is to know them.
For example, a recent popular web design trend is to leave the homepage out of the menu. That may be fine if your audience filled with young, internet-savvy people, but it could backfire if you’re targeting an older generation who doesn’t know they can just click on the logo.
How Can I Stand Out From the Competition?
Building a website without first identifying and analyzing its online competitors is short-sighted. There’s always the chance that your visitors will have come from or go to your competitor’s site when they see yours. If your competitor gives them a more enjoyable experience, then who do you think will earn the loyalty and the sale?
As a general rule, always work to outdo the competition. You want to stand out from them, not just mimic them. Your website visitors should be able to see how you stand out from others in your niche. The site must be designed to be memorable in a positive way and delightfully different.
When your site is done right, you can experience great success. Just make sure to give some deep consideration to these questions whenever building a website.