What is Search Engine Optimization (SEO)?
In simple words, Search Engine Optimization (SEO) can be defined as the Do’s and Don’ts of Search engines that if followed properly can improve the visibility of your website which will eventually lead to better sales and promotion of your website, products and services. How?
When you launch a new website it is obvious that you will be among the millions. And among those thousands that even Google doesn’t know about their existence. And a week passes by with just one or two visitors with zero contribution. It is obvious to get frustrated. But, it is more obvious to have a question in your mind what other websites are doing so that they are ranking in the first page and what you did that you got lost in the piles of search results? And the only answer is SEO! Hence, from driving visitors to your website to make your website visible in the Google and to earn better sales and promotion Search Engine Optimization (SEO) is only the solution that has no other options.
Search engine optimization is the booster pack that has all the necessary tools to optimize your website for search engines like Google and to make your business visible in the market among your probable buyers. In fact, all the websites no matter what they sell and what services they provide, if they are ranking in the first page then the reason is Search Engine Optimization and nothing else.
Why You Need Search Engine Optimization (SEO)?
Traffic is something that comes at the first because the entire motive of SEO is to gain quality traffic for better sells and services. Hence, SEO is crucial factor for gaining traffic and visitors for any website because without traffic or buyers no business can be exist.
Visibility is very crucial when it comes to e-marketing because unless you gain a good visibility from your traffic there is no way you can promote your business and make better sells. And visibility can only be gain with better optimization of your website including both off page and on page optimization in your website.
Goodwill is always the main concern of any business organization and today when there is so many online businesses, placing your website can be your one more effort to prove your care for your buyers cannot have easy access to your services and updates. Your website can not only update your customers about the changes you do in your services and facilities but it also helps to bind them so that you don’t lose even those who are far from you.
• Going Global:
Going global use to be a dream decades ago and nearly impossible even if the business organization was strong because there was the huge gap between developing and under developed countries and means of supplies were very rare. But, today this opportunity is easy and even small businesses can serve their clients who live beyond the seven seas.
• Easy and Economical Marketing:
Online marketing is economical and easy as well. When compared with the off web marketing your expenses are very high because you need manpower to promote and the cost of advertisements are also very high. But, with the growing web surfers business marketing has become very economical because even the social bookmarking sites like: www.facebook.com offers your advertisements low cost whereas the features they provide are enormous. Similarly, it is easy because you can promote your business with a click and completely reduces your manpower budget.
All of the above listed advantages are worthy only if you rank well in Google and other major search engines. With poor placement and zero page rank no customers will know your existence in the internet and there is no question of building goodwill.